START HERE
MODULE 1: GENERAL SKILLS
MODULE 2: COPYWRITING
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The Difference Between Copywriting and Content Writing
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More On Conversion
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Copywriting In the Marketing Ecosystem
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Modeling the Copywriting Greats
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Market Research
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Elements of Direct Response Copywriting
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Ethical Persuasion
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Ethical Persuasion Tactics
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Bullets
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Editing for Strategy (Part 1)
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Editing for Style (Part 2)
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Split Testing
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Resources
MODULE 3: CONTENT WRITING
MODULE 4: BLOG POSTS
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What Is Bloggy Style?
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Choosing Your Topic
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Getting the Length Right
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SEO
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Keyword Research Basics
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Paragraph Styles (aka Eye Relief)
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Formatting Your Post
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Blog Post Headlines (or Titles)
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Subheadlines
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Hook 'Em In the Mouth
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Call to Action
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5 Primary Types of Blog Posts
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Building Blocks of Blog Posts
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Outlines of Each of the 5 Blog Post Types
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Outlining Tips
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Writing As You Go
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Sourcing Images
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Submitting Your Post
MODULE 5: EMAILS & SEQUENCES
MODULE 6: FUNNEL COPY
MODULE 7: PODCAST SHOW NOTES
MODULE 8: SALES PAGES
MODULE 9: LANDING PAGES
MODULE 10: CASE STUDIES
MODULE 11: SCRIPTS
MODULE 12: PRODUCT DESCRIPTIONS
MODULE 13: WEB COPY
MODULE 14: WHITE PAPERS
MODULE 15: BOOKS & EBOOKS
MODULE 16: COURSES AND LESSONS
BONUSES
MORE TRAINING AND RESOURCES
