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Copy Confidential
START HERE
Welcome Letter
START HERE
Join the Facebook Group for Copy Confidential Students!
How to Redeem Your $5 Amazon Gift Card Bonus
How to Get Your Client-Bound Rebate
A Note About Accessibility
How to Become an Affiliate
MODULE 1: GENERAL SKILLS
Meet the Methodology of Good Writing
Master The 5 Core Elements of Writing
The Across-The-Board Skills You'll Be Developing
See Copy Skill Transfer In Action
Easy Everyday Practices to Improve Your Writing
Your Thrilling, Exciting, Ever-Stretching Homework!
MODULE 2: COPYWRITING
The Difference Between Copywriting and Content Writing
More On Conversion
Copywriting In the Marketing Ecosystem
Modeling the Copywriting Greats
Market Research
Elements of Direct Response Copywriting
Ethical Persuasion
Ethical Persuasion Tactics
Bullets
Editing for Strategy (Part 1)
Editing for Style (Part 2)
Split Testing
Resources
MODULE 3: CONTENT WRITING
Researching for Your Content
Primary Role of Content
Providing Value
Content In the Digital Marketing Ecosystem
5 Things That Go In Every Content Piece
Bringing Copywriting Skills to Content Writing
Idea Generation
Idea Generation Using Google
MODULE 4: BLOG POSTS
What Is Bloggy Style?
Choosing Your Topic
Getting the Length Right
SEO
Keyword Research Basics
Paragraph Styles (aka Eye Relief)
Formatting Your Post
Blog Post Headlines (or Titles)
Subheadlines
Hook 'Em In the Mouth
Call to Action
5 Primary Types of Blog Posts
Building Blocks of Blog Posts
Outlines of Each of the 5 Blog Post Types
Outlining Tips
Writing As You Go
Sourcing Images
Submitting Your Post
MODULE 5: EMAILS & SEQUENCES
Email Marketing Overview
Segmenting
Automation
Bringing Copywriting into Emails
Subject Lines
CTAs (Sell the Click)
Types of Emails
Seinfeld Emails
Sequences
Deliveries and Updates
Newsletters
PLF Emails
ESP Overview
Benchmarks
Tips for Onboarding
Further Learning
MODULE 6: FUNNEL COPY
Sales Funnel Overview
Bringing Copywriting to Sales Funnels
Common Funnel Types
Funnel Emails Overview
Sales Pages
Order Form
Overview on OTOs
OTO Copy
Webinar Registration Page
Landing/Opt-In Pages
Bridge Page
Confirmation Page
Full Funnel Links
MODULE 7: PODCAST SHOW NOTES
Show Notes Strategy
Show Notes Outline
Tips for Writing Show Notes
Examples of Great Show Notes
MODULE 8: SALES PAGES
Sales Page Overview
Bringing Copywriting to Sales Pages
14+ Core Elements
Benchmarks and Testing
MODULE 9: LANDING PAGES
Landing Page Overview
Core Elements of Landing Pages (and Opt-In Forms)
Bullets
What Comes Next
Benchmarks
Landing Page Templates
MODULE 10: CASE STUDIES
About Case Studies
The Process
Elements of a Case Study
Onboarding the Company Well
Preparing for the Customer Interview
Interview Questions
Writing Tips
Case Study Template
Case Study Examples
MODULE 11: SCRIPTS
General Overview
Short Scripts
Short Script Template
Long Scripts
Epiphany Bridge
Long Script Template
Long Script Questionnaire
SAMPLE Copy Confidential Webinar Script
SAMPLE Sun-to-Skin Short VSL
MODULE 12: PRODUCT DESCRIPTIONS
Key Elements
Headlines
Storytelling
Features and Benefits
Specifications and Directions
Branding
Client Questionnaire
MODULE 13: WEB COPY
Getting Started
Bringing Copywriting to Web Copy
Home Pages
About Pages
Services Pages
General Content and SEO
One Page Websites
MODULE 14: WHITE PAPERS
Overview of White Papers
Meshing Copywriting with Content Writing
The Process
Picking the Topic and Client Questionnaire
Narrowing Down the Title
Researching
Interviewing the Client
Outlines
Structuring and Writing
Revisions
Other Services You Can Offer
Client Template
Samples
MODULE 15: BOOKS & EBOOKS
Overview of Books and Ebooks
How to Know You're Ready for a Book
How Ghostwriting Works
Handling a Ghosting Prospect
The Book Planning Session
Picking the Book Structure
The Ghostwriting Process
MODULE 16: COURSES AND LESSONS
Possible Course and Lesson Elements
Prep Work
Planning the Course Content
Creating the Course Content
BONUSES
All the Extra Goodies to Come for Being Awesome!
Client-Bound (access info inside)
Email Conversion Keys (access info inside)
Editing Tip Sheet
Workload Management
Project Foundations
Client Call Confidence
Price Sheets
MORE TRAINING AND RESOURCES
No Niche Masterclass
Clips Camp
Know What to Write
Freelance Writing from A to Z
Copy Chatter Podcast
Free Stuff!
Facebook Group
Teach online with
Benchmarks
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